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| Woods commercial endorsement income accounted for more than 90%. |
Even the financial crisis will stop the Woods, but had put off before the storm of scandal. Gein business division of labor in different industries,
but adhering to the basic values are the same. Shortly after the scandal broke, Gatorade, Gillette and TAG Heuer are invariably printed Woods quickly
removed the image of the product or advertising, telecommunications companies AT & T and consulting giant Accenture announced that with the rapid
termination. Woods, the last prime-time TV ad? That was half a year ago (November 29, 2009 in Gillette advertising) of things.
"New York Post" in December last year, wrote an article of the year Tiger Woods lost if the offseason, they concluded that Tiger Woods suspended for
one year if he personally will lose 180 million U.S. dollars (advertising revenue 110 million U.S. dollars). Although Woods has come back entry,
sponsorship contracts, but also let him suffer a substantial shrinkage is not a small loss, according to "Sports Illustrated" July pairs income of
U.S. athletes, Tiger Woods 2010 sponsorship fee in the past compared to the year down 22 million U.S. dollars, you know, Yao has only 17 million U.S.
dollars annual salary.
Divorce is the Jinyuan Di Woods drained the country's first piece of dominoes. In the divorce to sign the contract, he signed a commercial contract
will greatly reduce the frequency. If that scandal broke six months ago, Woods is still in the majority of sponsors play down the impact and wait for
the state of wait and see, look like Kobe Bryant as he can with his wife in the family after the scandal "may keep clouds part month that" if So now,
they are afraid than "Desperate Housewives" Irene still desperate. Tiger will face annual income over a substantial shrinking. It seems the only
tiger now abandoned to be the only business with more than ten years of the Lao Jin Lord Nike.
Unfortunately, most of the sponsors like Nike and Tiger Woods that long-term cooperation, need to think twice before sinking too much cost, but also
not as good at the Nike public relations crisis. After the official divorce in the Woods, they have the choice to be made clear that more decisive
and positive will be easier: to take a detour.
